{"title":"Luminity","description":"\u003cp\u003eColoration demi-permanente en crème de Professional by Fama, sans ammoniaque. Formule gel-crème avec acide hyaluronique et pigments spéciaux équilibrés\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGarantit une luminosité incomparable aux cheveu\u003c\/li\u003e\n\u003cli\u003eAssombrit jusqu’à 3 niveaux sans besoin de repigmentation\u003c\/li\u003e\n\u003cli\u003eExcellent pour les services de coloration sur les longueurs et les pointes déjà traitées\u003c\/li\u003e\n\u003cli\u003eAssure une bonne couverture des cheveux blancs (90-100% dans les niveaux naturelles de 1-10 et 70-80% dans les niveaux avec reflets)\u003c\/li\u003e\n\u003cli\u003eIdéal pour les clientes qui débutent avec la coloration et qui souhaitent un résultat hyper-naturel\u003c\/li\u003e\n\u003cli\u003e50 nuances | Ratio 1:2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eÉlimine l'effet de repousse : à faible volume, elle n'éclaircit pas la base. Facile à appliquer, rapide à rincer, ne tâche pas le cuir chevenu. Palette spéciale de couleurs pastel et métalliques.\u003c\/p\u003e","products":[{"product_id":"pbf-luminity-nouvelle-nuance-pour-nuancier-compact","title":"PBF - LUMINITY NOUVELLE NUANCE POUR NUANCIER COMPACT","description":"","brand":"Professional By Fama","offers":[{"title":"Default Title","offer_id":52766126571795,"sku":"050261836","price":15.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/1bf9343ced5951b14e3dfb8b00ec6ef8e23fb24d_favicon_403a6028-0d28-47ed-b09c-107aefc95a82.png?v=1766086869"},{"product_id":"ajout-nuancier-luminity-golden-hour","title":"PBF - Ajout Nuancier Luminity Golden Hour 2025  5.30\/7.30\/9.30","description":"\u003cp\u003e3 nuances : 5.30\/7.30\/9.30\u003c\/p\u003e","brand":"Professional By Fama","offers":[{"title":"Default Title","offer_id":52766126375187,"sku":"0502145","price":14.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/0502145_1.png?v=1766507797"},{"product_id":"professional-by-fama-luminity","title":"PBF - Demipermanent Luminity","description":"\u003cp\u003eUne ligne au mélange parfait entre la fantaisie et la technique. PBF Color Luminity est la coloration demi-permanente sans ammoniaque pour satisfaire les exigences de couleurs les plus fréquentes et interpréter les effets mode les plus branchés avec une technique impeccable.\u003c\/p\u003e\n\u003cp\u003eIl donne aux cheveux une couleur extrêmement brillante et il les régénère grâce à sa formulation technologique basée sur la fusion de deux actifs innovants, Luminescina et Re-Texture Complex. En outre, il couvre naturellement les cheveux blancs sans éclaircir la base. Sa texture en crème délicate et fluide, facile à appliquer, permet de réduire les temps d’applications; la base contient le complexe oléique PEG-TH qui agit par absorption pour garantir un résultat uniforme même sur les cheveux aux structures cuticulaires et aux niveaux de couleurs différents; ses pigments, grâce à leur poids moléculaire équilibré, sont parfaits pour être appliqués directement sur les bases décolorées: dites adieu à la repigmentation.\u003c\/p\u003e\n\u003cp\u003eLUMINESCINA est un agent naturel breveté de nouvelle génération capable d’absorber les rayons UV et de les transformer en une nouvelle source de lumière, qui se forme directement sur les cheveux en augmentant leur luminosité. Luminescina est obtenue des pétales de la fleur de Molène, plante présente à travers la zone méditerranéenne, ainsi qu’en Italie, dans la province de Syracuse. La racine du nom grec de la Molène, phlomos, signifie « briller ». En outre, des tests in vitro montrent que Luminescina protège les cheveux et la couleur du stress photo-oxydatif en réduisant la production de radicaux libres.\u003c\/p\u003e\n\u003cp\u003eRE-TEXTURE COMPLEX est une molécule qui est dérivée de la soie et qui recouvre toute la surface du cheveu coloré d’une pellicule soyeuse et résistante qui donne au cheveu une texture souple et lisse. 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