{"title":"Luminity","description":"\u003cp\u003eDemi-permanent cream hair color from Professional by Fama, ammonia-free. Gel-cream formula with hyaluronic acid and special balanced pigments\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e Guarantees incomparable shine to the hair\u003c\/li\u003e\n\n\u003cli\u003e Darkens up to 3 levels without the need for repigmentation\u003c\/li\u003e\n\n\u003cli\u003e Excellent for coloring services on already treated lengths and ends\u003c\/li\u003e\n\n\u003cli\u003e Provides good coverage of white hair (90-100% in natural levels 1-10 and 70-80% in levels with highlights)\u003c\/li\u003e\n\n\u003cli\u003e Ideal for clients who are new to coloring and want a hyper-natural result\u003c\/li\u003e\n\n\u003cli\u003e 50 shades | Ratio 1:2\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e Eliminates the regrowth effect: at low volume, it does not lighten the base. Easy to apply, quick to rinse, does not stain the scalp. Special palette of pastel and metallic colors.\u003c\/p\u003e","products":[{"product_id":"pbf-luminity-nouvelle-nuance-pour-nuancier-compact","title":"PBF - LUMINITY NEW NUANCE FOR COMPACT COLOR CHART","description":"","brand":"Professional By Fama","offers":[{"title":"Default Title","offer_id":52766126571795,"sku":"050261836","price":15.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/1bf9343ced5951b14e3dfb8b00ec6ef8e23fb24d_favicon_403a6028-0d28-47ed-b09c-107aefc95a82.png?v=1766086869"},{"product_id":"ajout-nuancier-luminity-golden-hour","title":"PBF - Added Luminity Golden Hour 2025 5.30\/7.30\/9.30 Color Chart","description":"\u003cp\u003e3 nuances : 5.30\/7.30\/9.30\u003c\/p\u003e","brand":"Professional By Fama","offers":[{"title":"Default Title","offer_id":52766126375187,"sku":"0502145","price":14.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/0502145_1.png?v=1766507797"},{"product_id":"professional-by-fama-luminity","title":"PBF - Demipermanent Luminity","description":"A line with the perfect mix of fantasy and technology.\r\nPBF Color Luminity is the demi-permanent coloring line without \r\nammonia that meets the most frequent color requirements and \r\ninterprets the trendiest fashions with a flawless technique.\r\nIt gives hair a super radiant color and rejuvenates it thanks \r\nto its technological formulation based on the fusion of two \r\ninnovative active ingredients: Luminescina and Re-Texture Complex.\r\nMoreover, it naturally covers grey hair without lightening the base.\r\n\r\nIts soft, fluid, creamy texture is easy to apply and reduces \r\nservice times; the base contains the PEG-TH oleic complex with its \r\nabsorbing effect that guarantees a uniform result even on hair \r\nwith different cuticular structures and levels of color; its pigments, \r\nthanks to their balanced molecular weight, are ideal for applications \r\ndirectly onto bleached bases: say goodbye to re-pigmentation.\r\n\r\nLUMINESCINA is a patented, next-generation natural ingredient that \r\nabsorbs and converts the UV radiations into a new light source that \r\nis generated directly on the hair, increasing their radiance. \r\nLuminescina is obtained from the petals of the flower of mullein, a \r\nplant found throughout the Mediterranean area and is also found in \r\nItaly, in the province of Syracuse. The root of the Greek name of the \r\nmullein, phlomos, just means \"shine\". Furthermore, in vitro tests \r\ndemonstrate that Luminescina acts as a powerful antagonist to \r\nphoto-oxidative stress, fighting free radicals.\r\n \r\nRE-TEXTURE COMPLEX is a molecule derived from silk and covers \r\nthe entire surface of colored hair with a silky and resistant film giving \r\nthe hair a soft and smooth texture. 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