{"title":"Sebastian","description":"\u003cp\u003eFounded by a duo of Los Angeles stylists in the 70s, Sebastian pushes the boundaries of hair styling, combining boldness and innovation. The brand offers hair care for all hair types thanks to its wide selection of styling products, strong hold sprays, oils. It's perfect for creating custom hairstyles, layering or mixing products for unlimited results.\u003c\/p\u003e","products":[{"product_id":"seb-volupt-spray-gel-volumisant-en-atomiseur-150ml","title":"SEBASTIAN - Volupt Gel Spray 150 ml","description":"\u003cdiv\u003eCreate incredible volume with Volupt Spray. This professional hair product's technology delivers incredible volume from the roots while maintaining hair's softness. This spray-on gel's two-phase formula allows you to create spectacular hairstyles without stickiness, stiffness, or compromise.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e Benefits:\u003c\/strong\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eVolumizing spray gel\u003cbr\u003e\u003c\/li\u003e\n\u003cli\u003eLong-lasting volume\u003c\/li\u003e\n\u003cli\u003eAdds volume without stickiness\u003c\/li\u003e\n\u003cli\u003eThermal protection\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":50936579326227,"sku":"56156327","price":8.1,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/56156327_01.jpg?v=1769520715"},{"product_id":"seb-dark-oil-huile-capillaire-30ml-na","title":"SEBASTIAN - Dark Oil Hair Oil 30 ml","description":"\u003cdiv\u003eHuile capillaire coiffante qui apporte plus de corps et de brillance à vos cheveux. Dark Oill contient des huiles naturelles précieuses : huile de cèdre, de santal et d’argan qui lui donnent son parfum enivrant. Elle lisse la cuticule, apporte corps aux cheveux et s'évapore en quelques secondes dans les cheveux grâce à sa technologie DiffusX.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAvantages:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eNe laisse aucun résidu\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRégénère le cheveu de l'intérieur\u003c\/li\u003e\n\u003cli\u003eApporte du corps aux cheveux\u003c\/li\u003e\n\u003cli\u003eParfum enivrant\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":52761510183187,"sku":"72155607","price":8.45,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/72155607_01.jpg?v=1769520859"},{"product_id":"penetraitt-serum-reparateur-de-nuit-100ml","title":"SEBASTIAN - Penetraitt Overnight Repair Serum 100 ml","description":"\u003cp\u003eA restorative night serum with hyaluronic acid and niacinamide that penetrates and helps repair your hair while you sleep. When you wake up, your hair looks and feels replenished and ready for endless styling.\u003cbr\u003e\u003c\/p\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":52766023647507,"sku":"72155324","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/72155324_1.jpg?v=1779396632"},{"product_id":"spray-multibenefices-coiffant-et-reconstructeur-no-breaker","title":"SEBASTIAN - No Breaker Leave-In Treatment 100ml","description":"\u003cdiv\u003eFor intensely cared for hair without compromising on volume. Formulated with Apple Acid and styling polymers, this leave-in bonding spray deeply penetrates the hair cuticle, repairing even severe damage due to styling and chemical processes by creating new bonds within the hair fiber, while providing volume. NO.BREAKER spray guarantees up to 99% less hair breakage*. It is ideal for people with dry or damaged hair due to regular chemical services or frequent use of heating appliances.\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eBenefits:\u003c\/span\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eCombines the benefits of conditioning and styling for deeply repaired hair\u003c\/li\u003e\u003cli\u003eSmooth and gentle effect\u003c\/li\u003e\u003cli\u003eNo compromise on volume\u003c\/li\u003e\u003cli\u003eNo rinsing\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":52766035706131,"sku":"51156124","price":6.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/51156124_01_SEB.jpg?v=1773785540"},{"product_id":"sans-rincage-bond-style-creme-haute-protection-thermique","title":"SEBASTIAN - Bonding Styling Cream 145 ml","description":"\u003cp style=\"border: 0px solid; margin-right: 0px; margin-bottom: 0.5rem; margin-left: 0px;\"\u003eSebastian's Bonding and Styling Cream is a leave-in treatment that forms strong bonds, conditions intensely and provides heat protection, leaving hair frizz-free and up to 20 times stronger.\u003c\/p\u003e\u003ch2 style=\"border: 0px solid; margin: 1.5rem 0px 0.5rem; --bg-opacity: 1; padding: 0.25rem 0.5rem; display: inline-block;\"\u003eFeatures\u003c\/h2\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"border: 0px solid; margin-left: 1rem; list-style-position: outside;\"\u003e\u003cli style=\"border: 0px solid;\"\u003eFlexible hold\u003c\/li\u003e\u003cli style=\"border: 0px solid;\"\u003eCreates hair bonds\u003c\/li\u003e\u003cli style=\"border: 0px solid;\"\u003eUp to 72 hours frizz-free\u003c\/li\u003e\u003cli style=\"border: 0px solid;\"\u003eThermal protection up to 230º C \/ 450º F\u003c\/li\u003e\u003cli style=\"border: 0px solid;\"\u003eDeeply nourishes hair\u003c\/li\u003e\u003cli style=\"border: 0px solid;\"\u003eInfused with apple acid\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":52762009436435,"sku":"72155827","price":6.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/72155827_1_57f684e9-6a6d-434b-9947-08a31f3f5fd4.png?v=1779392539"},{"product_id":"revitalisant-texturisant-preset","title":"SEBASTIAN - Revitalisant texturisant","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eThe perfect conditioner to prepare your hair for\nstyling. Preset provides texture, hold, and protects your color. For manageable\nhair with flexible hold. Its anti-frizz formula also provides thermal\nprotection.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eBENEFITS\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003ePerfect hair primer\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eGreat for color-treated hair\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eAnti-frizz formula\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eHeat protection\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"250 Ml - 8.45 Oz","offer_id":52766072570131,"sku":"25155436","price":5.0,"currency_code":"CAD","in_stock":true},{"title":"1 L - 33.8 Oz","offer_id":52766072602899,"sku":"25155487","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/25155436_01.jpg?v=1769554578"},{"product_id":"traitement-hydratant-drench","title":"SEBASTIAN - Drench Hydrating Treatment Mask 150 ml","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eIntense, nourishing formula rehydrates dry, frizzy,\nand chemically treated hair. For silky body and shine. Color-safe.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"color: black; font-weight: bold;\"\u003eBENEFITS\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eDramatically controls frizz\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eGives life back to hair\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eDeeply revitalizes hair\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eProvides movement and suppleness\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eHair is healthy again\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":52766136992019,"sku":"93155227","price":7.68,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/93155227_01_1d634c7a-5db2-48db-a618-5b2b405c413c.jpg?v=1778614941"},{"product_id":"seb-craft-clay-texturisant-mat-50g","title":"SEBASTIAN - Craft Clay Matte Clay 50 ml","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eCreate a dry matte effect hairstyle with Craft Clay.\nThis professional styling product provides natural hold from the roots, while\nchanging the texture of the hair and leaving a matte finish.\u003c\/span\u003e\u003cspan lang=\"EN-CA\"\u003e \u003cspan style=\"color:black;\nmso-themecolor:text1\"\u003eThe reshaping texturizer is especially suitable for short\nto medium hair; adds volume and strong definition to hair. Infused with natural\nminerals, this Sebastian shaping clay separates and recoats hair.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eBENEFITS\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eInfused with earth minerals\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eGives natural and flexible hold\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eCreates a matte look \u0026amp; feel\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eCreates texture\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":50937310282003,"sku":"72156315","price":7.18,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/72156315_01_c28b0b0a-ae71-49a2-a2ed-2543610f715a.jpg?v=1769556982"},{"product_id":"revitalisant-hydratant-drench","title":"SEBASTIAN - Revitalisant hydratant Drench","description":"\u003col\u003e\u003cli\u003eIntense, nourishing formula rehydrates dry, frizzy, and chemically treated hair. For silky body and shine. Color-safe.\u003c\/li\u003e\u003c\/ol\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eBenefits:\u003c\/span\u003e\u003cbr\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eNourishes hair\u003cbr\u003e\u003c\/li\u003e\u003cli\u003eRehydrates dry, chemically treated hair\u003c\/li\u003e\u003cli\u003eInvigorates and revitalizes your hair\u003c\/li\u003e\u003cli\u003eUntangles hair\u003c\/li\u003e\u003cli\u003eColor safe\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"250 Ml - 8.4 Oz","offer_id":52766137090323,"sku":"25155236","price":6.68,"currency_code":"CAD","in_stock":true},{"title":"1 L - 33.8 Oz","offer_id":53946141933843,"sku":"25155287","price":14.7,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/25155236_01.jpg?v=1770768977"},{"product_id":"shampooing-hydratant-drench","title":"SEBASTIAN - Drench Hydrating Shampoo 250 ml","description":"\u003cdiv\u003eShampoo for dry hair with an intense, nourishing formula that rehydrates dry, frizzy, and chemically treated hair. For silky body and shine. Color-safe.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eNourishes hair\u003c\/li\u003e\n\u003cli\u003eHydrate dry hair\u003c\/li\u003e\n\u003cli\u003eProvides with intensive nutrient to control frizz\u003c\/li\u003e\n\u003cli\u003eUses an intensive nutrient\u003c\/li\u003e\n\u003cli\u003eProvides silky hair\u003c\/li\u003e\n\u003cli\u003eColor safe\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"Default Title","offer_id":54231487709459,"sku":"85155236","price":6.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/85155236_01_d1a478c6-87cd-47f5-b47e-490917681103.jpg?v=1779392537"},{"product_id":"revitalisant-reparateur-penetraitt","title":"SEBASTIAN - Revitalisant réparateur Penetraiit","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eProtect your damaged hair from damage with Penetraitt\nconditioner. This intensely moisturizing conditioner has been specially\nformulated for dry and colored hair, making it softer to the touch. Strengthens\nweakened hair and restores shine. It deeply moisturizes and detangles unruly\nand dull hair. Recommended for intensifying the shine and brilliance of colored\nhair.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eBENEFITS\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eProfessional moisturizing conditioner\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eStrengthens hair\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eGreat for color-treated hair\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eDetangles hair\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"250 Ml - 8.4 Oz","offer_id":52759079485715,"sku":"25155336","price":6.68,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/25155336_01.jpg?v=1780516916"},{"product_id":"revitalisant-leger-dark-oil","title":"SEBASTIAN - Revitalisant léger Dark Oil","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eLightweight conditioner is infused with a special\nblend of oils. The Dark Oil Lightweight Conditioner smoothens and detangles the\nhair whilst keeping it lightweight and full of body. Suitable for all hair\ntypes, leaving your hair up to 3 times smoother.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eBENEFITS\u003c\/span\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eLightweight conditioner\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eIncredible fragrance\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eInfused with a special blend of oils\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan lang=\"EN-CA\" style=\"color:black;mso-themecolor:text1;\nmso-ansi-language:EN-CA\"\u003eAdds body to the hair\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sebastian","offers":[{"title":"250 Ml - 8.4 Oz","offer_id":52766140432659,"sku":"25155636","price":6.68,"currency_code":"CAD","in_stock":true},{"title":"1 L - 33.8 Oz","offer_id":52766140465427,"sku":"25155687","price":14.7,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/25155636_01_b569947b-332c-4ed2-a23d-d80366160af8.jpg?v=1769561534"},{"product_id":"shampooing-amplificateur-de-volume-volupt","title":"SEBASTIAN - Volupt Volume Shampoo 250 ml","description":"\u003cdiv\u003eWash fine hair while adding volume with Volupt shampoo. The revolutionary volumizing particles and natural bamboo extracts in this professional shampoo add volume and softness to your hair. 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