{"product_id":"iso-permanente-exothermique-option-exo","title":"ISO – Exothermic Permanent Wave Exo Option","description":"Exo: When you want bold, avant-garde curls with natural beauty and shine, choose Exo. This damage-free exothermic perm formula energizes curls on long, resistant hair. With its thio-free ingredients designed to diffuse more evenly than traditional perms—while minimizing fiber swelling—Exo delivers all the glamour and intensity of dramatic, high-impact curls without compromising hair health.","brand":"ISO","offers":[{"title":"Default Title","offer_id":54209262715155,"sku":"71231004","price":10.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0869\/9559\/9635\/files\/71231004_1.jpg?v=1781793735","url":"https:\/\/pro.beautestar.com\/en\/products\/iso-exothermic-permanent-wave-exo-option","provider":"Beaute Star Pro","version":"1.0","type":"link"}